Jason is senior vice president and chief operating officer of Starbucks Europe, Middle East and Africa (EMEA). He is responsible for all aspects of the brand’s retail operations across the 2,750 stores and 41 countries that comprise the company’s EMEA business, as well as Starbucks relationships with its many licensed operators in the region. Since joining Starbucks in the summer of 2016, he has worked to revolutionize the company’s regional retail strategy, bringing a centralized, rigorous and partner-first approach – all with a keen eye toward delivering a consistent, elevated Starbucks Experience to customers in EMEA.