Will Butler-Adams joined Brompton Bicycles in 2002, became a director in 2006 and took over as the MD in 2008. Over that period the company has grown from £2million turnover with 27 staff to over £25million turnover with 200+ staff.

Will qualified as a Chartered Engineer (CEng) in 2001 and has been a Fellow of the Royal Geographical Society since 2013.  He started his career as a project manager for Imperial Chemical Industries (ICI) where he worked from 1997 to 2000 and continued as a Plant Manager for DuPont from 2000 to 2002. He joined Brompton at the age of 28, following a serendipitous meeting with the company's Chairman, Tim Guinness, on a coach journey.

Will was appointed Order of the British Empire (OBE) in the 2015 New Year Honours.