Olly is the CEO of Almond.org, a new environmental impact platform and app that rewards people for becoming more responsible consumers. He has 12 years experience in the FMCG sector. He founded the health drink brands Alibi, What A Melon, FACT and Waterbomb advisory. Founding 2015 UK B Corp cohort. He co-founded VITL, in the med tech space. Co-founder of Liquid Fusion, private label drinks NPD for brands inc. Itsu & Hotel du Chocolat. Recipient of Virgin VOOM award from Sir Richard Branson. He has also advised for Diageo, SAB Miller and Tesco PLC.